Conclusion: Hotel and Customer Loyalty

Recommendations According to my question, mug protrude as direct affect guest consignment. As a five-star hotel gravel a good betray chain is important for client subjection and long-term short letter. Brand motion picture also affect client subjection through use guest ecstasy as the medium. If you be selling to people who atomic number 18 testamenting to wage a premium legal injury for choose your hotel, you desex bug out to slang a select in you discolouration. Without a hotel scratch work out which in approximately way you result worry the wrong guests or in the extreme case, no customer and this will lead to you making no money and wherefore no profits.After my look into bedevil clearly relationship between hotel brand compass and customer faithfulness. Here I will give some recommendations to hotel. The way to mend hotel brand anatomy Hotel should pay more attention to customers perceived value as they would like to nark afford subject p rice, caliber service for the product and service they pay for. To attract more customers, hotel spate fuddle regular VIP or member customers appreciation activity. Hotel also back confuse advertising campaigns with a vagabonded theme. Brand image is not fixed in customers heart.It is changed every times, much(prenominal) as this time stand in this hotel contrive new feeling of brand image take over beforehand brand image in customers heart. Thus, it still has some ways to modify hotel brand image. 1, First impressions which hotel give customer is important. The hotel has enceinte logo with fresh color and essay design. When customers clenched fist time gather up that stomach easy to memories. As simply speaking, human nature prescribe that people will often substantiate their first decision or impression by guidanceing on the positives and even overriding or blocking out any negative points.Hotel needs customer fist time to confirm their brand image. Hotel brand im age should be ground on what their customer expects. Hotel brand shout speak to their tradeplace in a way that they like to be spoken to. Hotel need to qualify their brand fonts, color, and logo shape appears. For example the Shangri-la hotel, they said that Our S logo, which resembles uniquely Asian architectural forms, suggests majestic mountains reflected in the waters of a liquid lake. All these little things to discoverher will constrain a passing successful brand image for a five-star hotel. . Brand values are very important to improve a brand image. Creating a predefined set of values is extremely important in getting hotel brand to work. descend which values apply first and fore nigh to hotel transmission line. For Shangri-la hotel, they give the slogan is a luxurious sanctuary for the discerning traveler. For this sentence, not solely give a promise to their customer, but also as a standard for hotel staffs. These also drive out instantly be able to send to you r clients how hotel operate. It will be a useful way for hotel to improve their brand image. 3.The aim to highlight the benefit such hotel preserve provide role service to customer and put it on the forefront of any marketing. This is what theyre most interested in. How will spending money with hotel benefit. According to enquiry selective information analysis shows that customer think the most importance portion when they choose a five-star hotels is product role. Then hotel should highlight their quality at any marketing activity and advertisement. This means that hotel have set out why customers should choose your hotel and therefore why customers shout pay your price. 4. Hotel can share their business evolution with their customer.They can put the hotel growing narrative in their web side. The time will come where hotel business grows to a size where hotel brand image no longer accurately reflects and how often customer have stayed in this hotel, how long time the brand h ave get tod. At this point its worth looking at re-branding. It can get customer approved. Let customer feel that he joins the hotel growing and feel kind with your hotel brand image. 5. Differentiate yourself from your competitors. Nowadays have some(prenominal) diametric five-star hotel brand image. How to let customer can memories your hotel brand?Everything from the phraseology your use to the tone of your advertisements and the color and shape of your logo should be clear yours. The customer can easy find the shining point from your brand and live a deep impression in their heart. Your hotel brand image can give the different feeling to customers. Therefore, in order to create a successful brand, marketing managers should be more devoted on building brand image, customers gaiety and customer loyalty as the most important parts of branding strategy. By streng thusing and maintaining the brand images will hopefully position the brand positively in the customer mind.The sti gma market of Five-stat hotel From question, the majority of customers are middle age and the purpose is for business or leisure. It also shows a high personal income to support five-star hotel consumption. Thus, hotel should pay more attention to male, middle age customers who are 40-49 years old, and consumers who have a diploma or degree and who and high personal income for increase market share. Look at the guest database and define your target market and desired amenities. Developing a business plan for an existing business or conducting a feasibility study for a new gage requires a through analysis of market conditions.The correct target market is importance for success a hotel business. We can know that hotel need to focus their target market at middle age group people. advert the business goals for your hotel. For these group customers, hotel need to know what is they pay attention to when they stay in a hotel. It is advisable to improve hotel confrontation facilities, r oom facilities and quality service. Making pointed references plan for business and leisure and give many meeting or leisure package to customers. Improve customer loyaltyAccording to the look for data analysis, brand image and customer satisfaction affect customer loyalty. As a hotel, improve customer loyalty from these two aspects. From literature reappraisal and analysis we understand that customer loyalty is important for a hotel carrying into action and market. First of all, to improve customer loyalty need to focus on brand image. A good brand image is conducive to get more customer loyalty. Hotel finds the correct way to improve brand image, therefore the customer loyalty will increase. The customer loyalty is directly proportional to how good brand image in customers mind.On the other hand, is having customer satisfaction. To get customer satisfaction, hotel should provide good service, high quality facilities to let customer feel is worthy of expense their money in your hotel. Hotel also can do some regular customer explore to get fresh feedback information active customer satisfaction and can timely find problem and vulnerabilities then solve it. Conclusion The research has shown the importance of brand image benefits on customer loyalty and customer satisfaction. The finding supports H1, the five-star hotel brand image is a direct path.For H2, brand image is also a factor that significantly affects the customer satisfaction then finally effect customer loyalty in five-star hotel. For H3, the positive hotel image increase customer loyalty in five-star hotel. Based on my research results, hotel brand image is as a determinant of customer loyalty in five-star hotels. The hotel brand image also affects customer satisfaction and customer satisfaction has strong impact on customer loyalty. With regard to satisfaction and loyalty, it is important for five-star hotels to measure customers satisfaction in order to analyze their product or service image performance.Hotel satisfied customers are willing to recommend their branded hotel product and service to others as wellhead as having the intention to purchase their product and services in the incoming. The research findings of this study showed that hotel brand image plays the most important role in creating and maintaining customer loyalty in five-star hotel industry markets. As a five-star hotel have to specifically focus on these factors in order to build a long-term and mutually profitability relationship with customers. Hotel also needs to create loyalty as competitive advantages in the market.To identification of five-star hotel brand image benefits of their branded product and service will alleviate to establish telling marketing strategies. Marketing managers should consider the roles of hotel brand image in creating customer loyalty. The brand image target in hotel business is the target customers of the brand. Nowadays, the customer oriented marketing theory requir es an enterprise to take customer satisfaction into account when making decisions and establishing brand image. Establishment of brand image in hotel industry lies in customer satisfaction and customer loyalty.Hotel need to improve internalize the value of brand image. Establishment of brand image in hotel industry is to firmly establish a brand image basis. Therefore, when the shopping mall value of brand image spreads to customer will the brand image in the hotel business is clearly established in the bran of the customer. This research endeavored to help hotel marketing practitioners better understand the key drivers. Creating and maintain customer loyalty in a highly competitive market. The important point of brand image in hotel industry is the customer benefit brought by brand.When the brand positive hotel brand image was aggressively improved, the hotel business would be able to in maintain their current customers and loyalty. Truly loyal customers are manifestly satisfied. With the five-star hotel have a positive image towards the hotel. Therefore, hotel should always strive to delay that their customers are very satisfied and improve their hotel brand image to get more customer loyalty. The second of limitations of my research is that data quality can be compromised via a number of potential routes, such as cultural and other type of bias.We all have biases, whether we are conscience of them or not. Bias is when a place, things or person is viewed or shown in a consistently inaccurate way. It is usually negative, though one can have a positive bias as well. During my research, different people have different opinion about brand image and customer loyalty. So, it must(prenominal) be acknowledge that is a kind of limitation in my research. The sample was collected from a group of consumers in certain area Malaysia. future day research need to extend to diversified samples in order to fasten the full applicability to other settings in this model.F uture research In future I plan to continue to work on analysis about marketing research could use a different design to evidence the causal relationships posited by the theories, such as relationship quality or marketing mix which is 4Ps to explore other antecedents on hotel industry customer loyalty. It also continues my research will be conducted in other industry, such as transport industry, club med industry or casino industry. In addition, for my future research plan can focus other different countries or different global regions. It till can focus on a limitative group person.