Emerging Business Themes Essay Example | Topics and Well Written Essays - 3000 words - 3

Emerging Business Themes - Essay Example The factors have influenced work-related divisions, sex roles, rivalry interdependency, as well as family size. Improvements in the areas of communication and shipping decreased the communal distance that gave the drive to artistic diffusion and thus to social change. Demographic issues have always been of significance to marketers. In the previous one decade, there has been a fast development of technologies in goods and service manufacturing, distribution, design, and individual use, which have contributed to changes in customer behavior. For instance, communication advancements such as the accessibility of wireless communications, personal computers, and internet, have altered shopping and consumption manners. In the United States vehicle industry, clients in need of a vehicle search carefully on the Internet before they visit a dealer. Marketing investigators have extensively used population data. Parameters like sex, income, age, and social class are sensibly nice predictors of consumer behavior as well as market associated activities in macro and micro perspective. The global population is rising at a rate of over ninety million per annum. The aging of the populace could be the truth that the proportion and number of younger persons are dropping fast. For instance, Italy’s population would change from eighty million to forty million (Smith & Taylor, 2004.p.243). The basic features of developing and developed nations will begin to differ in significant ways. Senior communities could have undoubtedly different wants and standards from the younger ones. Hence, while communication and globalization advancements are driving the globe towards union, demographic issues are going in the opposite way and could cause the basic split between the senior and younger countries, and wealthier and poorer clients.