Business Strategy - case study of Apple Inc, and Dell Computers

Business Strategy - of Apple Inc, and dell Computers - Case Study ExampleDell Computers and Apple Inc. are two major ICT companies in the world. Michael Dell, the founder of Dell Computers started his business in 1984 by actually peddling his custom built PCs to users who are looking for bottom toll PCs. Dell Company, named later the founder, rose to its heights in growth of sales and since then, from 2001 to 2006 led the PC market, getting a 19% share of the worldwide PC market, topping its from close-set(prenominal) rival of Hewlett-Packard. (Enclyclopedia of eCommerce.) In late 2006s, Dell lost its lead to HP as sales began to decline and market share became 13.95 as against HPs 17.496Apple Computer, was create in 1976, but its name was later changed to Apple Inc. in January 2007. With continued strong sales of the Apple II, and the introduction of the Macintosh, Apples sales reached vernal highs and the company had its initial public offering on September 7, 1984. (Associate d Content. 2007)The PC industry is very competitive, and some of its closest rivals are Microsoft Corp, Dell Computers and Palm Inc. (Shlinds 2007) During its inception, demand for its products has been stagnant, and this led to the remarks of Dell CEO to say That if he ran Apple, he would shut it down and give the money back to its shareholders. wikipediaBecause of innovations and new products the company introduced to the market, Apples success has become tremendous. From 2003 to 2006 its stock price had increased to more than tenfold, from the initial offering of $6 to $80, with market capitalization going over Dell Computer. wikipedia Strategies utilizedDell Computers. Strategies of the company centered on three golden rules disdain inventory, always listen to the costumer and never sell indirect (Kotelnikov. Vadim.)* Indirect selling practices thru mail order values limits its inventory, cuttingdown on handling costs. * Retail outlets were discontinued to cut on discount price practices of stores.* Delivering the best possible customer experience. Listening to customers, byintensifying their customer services approaches, putting service sites andmanufacturing plants in strategic places. Trained employees to satisfycustomers demands.Apple strategies. Apple Inc. was always one step ahead of its competitors as the company continued to think of innovative ways, new products and designs for their consumers. Shown below are strategies taken by the company in line with their innovations.1. After the fall of sales in 1989, apple reinvented its products in 1991 and introduced laptops and PowerBooks models which helped the company regained its market. However, early(a) lines developed were a flop and did not help the company in sales.2. Allied with other companies to come up with new