Environmental Factors Influencing Alton Towers Uk Tourism Essay Essay

It was a ch eachenge for me to work on this project, because it is a learning offset for me that how, I could tackle this question thitherfore I collected chief(a) and secondary data for my project and try my best to analyze the unanimous situation and produce a honest Peace of work.I tack information about Theme position called Alton tower. After getting the plan knowledge about this guinea pig honey oil and their strength and weaknesses, through tax to Alton tower website. With the booster of or sowhat effectual secondary data such(prenominal)(prenominal) as different website and books sources. I used m whatsoever marketing st wandergies such as segmentation which is used to target different types of consumers and it pull up stakes care to find out how this approximation park tail do something freshly among other competitor elevate I did a pest analyses , created a good pricing strategies which ordain help this field set to do long term planning and allow th em to face different threats and problems in a defendable counsel .Political calculate effect really much because Government changes frequently and every Government makes it own policy, which touch off or postponed the previous policies and pertly policies are implemented, which start their work from zero(a) point and all the previous work and policies result fruitless. Such as theme park might begin problems in pricing strategies , if Taxes amplification , expensive increasing , timing factor etc so due to this it cigaret influence the theme park negatively . On other go on if government policies are in the regard of business sector so might be possible that it willing help AltonTower and they butt end earn more profit margins ,Such as recently UK government has drop the VAT value added tax which will increase the demand of costumers advance towards theme parks more so this show that its a good step taken by government in favor of business sector. .Government Develo pmentWhen it comes to development so government some time laughingstock play a vital purpose in improving the society standard such as government notify give funds to theme parks or provide good facilities for existence who comes over there forenjoyments such built sitting commonwealth , emergency help desk , locater and maps of London in theme parks for tourists .environmental protection and regulationTo protect the environment government unceasingly force the theme park management to be stick on this issue and awake(predicate) there costumers to follow the regulation such as left eating items , garbic , should be through in dustbins and totally theme park should be Cover up by dustbins . Cars should be non allowed in theme parks they should give separate parking universal gravitational constant due to pollution which is spoiling the environment . Government should put billboards of Environmental protection and regulation on entrance of theme parks to aware people.Contr act enforcing law over costumers safety.In this factor government will always try their best to make trustworthy that theme parks are having good safety precaution for costumers and whole theme parks is in full covered by CCTV so that they can defend in good way against any dangerous situation. economicInflationIn this factor if the charge increase over all the UK and there is high amount of inflation in country so this will affect the theme park, because there will be a decrease in public spending due to inflation . further if inflation is rising so there will be increase in cost of theme parks such as expenses will rise up , therefore theme park will have no other option left and they will increase their tickets price also .Economic developmentIf the Alton theme parks does a good business ever year such as umpteen people or tourist love to come to UK for enjoyment and in this encase Alton themepark Is a good example of entertainment and many people would like to visit it due to this it will have a positive impact over economic conditions of UK, such as there will be increase in GDP , Globalization will increase and there will be a big lucubrate in tourist industry .EmploymentAlton theme park is seat which is full of entertainment and in this case many people demand to visit it in different seasons such as summer vacations is a good season in which theme parks are fully crowded . To handle that demand of people Alton theme park will need workers in their organization every year . Theme park can play a vital role in seasonal employment which is good for economic growth because unemployment will be reduced. mac Gee (2004) Pg 415, (themeparks UK, 2008), titley, b.pg 378 (1993).SocialLife style changesWhen we talk about livelihood style so now days different people have different life style . According to people they want something new in life so therefore they decide to have some good vacations or holidays so that they can stay relax for some time in s uch busy world , so theme park like Alton can play a vital role in changing life style of people this theme park can allow people to stay relax and have stop in their life such as it has good atmosphere , hotel adequate fun place for family and couples .Population and agepopulation and growth rate is a very important factor which can influence any business in a positive or negative way and when it comes to theme park like Alton tower , they need costumers so that they can have good business growth and UK has a good population which is helpful to this theme park and in this population theme parks are more attractive towards kids around 10 to 15 orteen agers so this will help Alton theme parks to do segmentation of people who can be interested in theme parks and then they can target generation X (10-16 ) and Y (16 20 ) .more .Living conditionsThis is factor which Alton theme park should focus more because this theme parks have hotel arrangements for costumers therefore they have to be arrant(a) in keeping good Quaintly standard living conditions so that customers are satisfied in a good way and at once costumers are happy form there services this will help to improve theme parks image and good growth in sales what is pest analysis. (2008).