Environmental Factors Essay

(A) Selection of an Organization   M/S GE TractorsM/s GE Tractors produces tractors, and dairy farm machines. Tractors are parcel out to the Michigan unit in perspective of its location in the natural market z ch angstrom unition for tractors. To supplement GE tractor production, a second tractor assembly line for 45 HP and 59 HP tractors has been in operation since 1985 at Michigan to come to the requirements of tractors in that area. It diversified its product cast to provide cushion for the cyclical variations in the market and position itself globally. Besides preparation its products all over USA it has make its position globally. It is exporting tractors and related dairy machines to Canada, Brazil, Mexico, Argentina, most of the European countries, Africa and Asian continent.  A specific goal of 7,000 tractors worth $50 million in the coming 1-3 geezerhood is tar stoped so that there is a sustain growth in volume enounce 5% per annum.(B)High-level domesti c and global environsal factors that may impact the ecesis marketing decisionBusiness planning is fundamentally concerned with the structuring of the relationship amidst a credit line and its milieu. The surround in which contrast operates has a greater regula elevation on their successes or failures. There is a inviolable linkage between the changing environment, the strategical response of the line of work to such changes and the performance. It is definitive to understand the forces of environment the way they influence this linkage. The environment which is dynamic and changing holds both(prenominal)(prenominal) opportunities and threats for the organizations. The organizations while attempting at strategic substantiveignments, turn out to capture these opportunities and avoid the emerging threats. At the same time the changes in the environment affect the attractiveness or seek levels of various investments of the organizations or the investors.The environment in which the business operates broadly consist of the   Political, Ethical, loving, heathenish aspects, proficient and the Ecological related issues uniform pollution, sustainability etcetera The expert temper and its raise has been the key driver behind the major changes witnessed in the environment making it more and more complex. These factors often overlap and the developments in one area may influence developments in other.Careful analysis of the in a higher place factors helps in refering major trends for different industries.  Changes in these impertinent forces affect the changes in consumer demand for both industrial and consumer products and services. These external forces affect the above company i.e. M/s GE Tractors regarding the types of products produced, the nature of positioning them and market section strategies, the types of services offered and choice of business. Therefore, it becomes important for the organizations to identify and evalu ate environmental opportunities and threats so as to develop a clear mission, excogitation strategies to reach long-term designs and develop policies to achieve short-term goals.(C) Technology impacts the organizations marketing decisionsTechnological factors represent major opportunities and threats which must be taken into account while formulating strategies. Technological breakthroughs can dramatically influence the organizations products, services markets, suppliers, distri scarcelyors, competitors, customers, manufacturing processes, marketing practices and agonistical position. M/s GE Tractors is expend heavily in R& D projects to bring out advanced models  hence Technological advancements can frank up new markets, change the copulation position of an industry and render exist products and services obsolete. Technological changes can abridge or eliminate cost barriers between businesses, create shorter production runs, create shortages in technical skills and result in changing ranges and expectations of customers and employees.changingThe impact of tuition technology (IT) which combines fruits of both telecommunications and computers has been revolutionary in every field. Not only has it unfastened up new vistas of business but also has changed the way the businesses are done. IT has specifically brought in another dimension stimulate which organizations recognize as the additional blood line of competitive advantage beyond upset cost and differentiation. Manufacturers, bankers and retailers have used IT to withstand out their traditional tasks at let down costs and deliver higher value added products and services.(D)Importance of social responsibility and ethics as related to organizations marketingSocial demographic characteristics such as population, age scattering, literacy levels, inter-state migration, rural-urban mobility, income distribution etc. are the key indicators for brain the demographic impact on environment.& nbsp The suppuration number of senior citizens and their livelihood unavoidably have been highlighted and the government is being strained to pay more attention in the form of social security benefits etc.Social attitudes, values, customs, beliefs, rituals and practices also influence business practices in a major way. Social values and beliefs are important as they affect the buying behavior.The spread of consumerism, the rise of the middle class with high spendable income, the flashy lifestyles of people be givening in software, telecom, media and multinational companies seem to have changed the socio-cultural scenario and these needfully to be understood deeply.Values in society also determine the work culture, approach towards stakeholders and the various responsibilities the organization thinks of owe to its stockholders and the society.Ethics Considering Literacy and the composition of literates in the province creates opportunities for particular type of industries and type of jobs. For showcase on one hand , the charge of multimillionaires in middle east countries advance many software giants to set up shops and on the other , the availability of showy labor ,those countries have become a destination of labor intensive projects. cock-a-hoop labor mobility across different occupations and regions has keep down down wage differentials and this has an impact for business to take the proper course.Understanding of the environment in which an organization operates is the foremost pre-requisite towards dodging formulation. The six broad dimensions which the framework provides of the environment are capable of giving a comprehensive overview of how things may be unfolding. The objective of the analysis should not only curtail to the present and past but the real focus should be on communicate the trends into future in order to get the real feel of the environment. This shall enable the regular to proactively strategize for future considering the environment it is going to cheek and the issues which will be of importance.