Building Customer Value Question and Answer - 8048 Words

Chapter 8 Product, Services, and Branding Strategies: Building Customer Value 1) We define a ________ as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. D) product 2) ________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. B) Services 3) A product is a key element in the ________. At one extreme, it may consist of pure tangible goods or at the other extreme, pure services. A) market offering 4) To differentiate themselves, many companies are going beyond products and services, they are developing and delivering customer†¦show more content†¦A) specialty products B) social marketing C) shopping products D) consumer products E) responsibility marketing Answer: B Diff: 2 Page Ref: 229 AACSB: Ethical Reasoning Skill: Concept Objective: 8-1 21) Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by ________ such as quality, features, and style and design. A) private brands B) product attributes C) consumer products D) product mixes E) marketing tools Answer: B Diff: 3 Page Ref: 229 AACSB: Communication Skill: Concept Objective: 8-2 22) ________ is one of the marketer s major positioning tools because it has a direct impact on product or service performance; it is therefore closely linked to customer value and satisfaction. A) Packaging B) Product quality C) Total quality management D) Specialty product marketing E) Positioning Answer: B Diff: 2 Page Ref: 229 AACSB: Communication Skill: Concept Objective: 8-2 23) ________ is an approach in which all the company s people are involved in constantly improving the products, services, and business processes. A) Product quality B) Brand equity C) TotalShow MoreRelatedCustomer-Based Brand Equity Model (Cbbe)1111 Words   |  5 PagesCustomer-Based Brand Equity Model (CBBE) CBBE act as a bridge to add value on a product endowed to a product as a result of past investments in the marketing of a brand. It is also provide provides direction and focus to future marketing activities. CBBE model designed to assist management in brand building efforts. According to the model, building a strong brand involves four steps: establish brand identity, create brand meaning, positive, eliciting accessible brand responses, and building brandRead MoreMba, Seminar in Marketing Final Exam.1744 Words   |  7 Pagesexam. Dear Student, Greetings Please answer all the following short essay questions, please read them carefully and follow instructions. Open book exam does not mean rewriting what is in the Book Your understanding and your thoughts will be put together to make the best answers. I personally do believe in both your understanding and your thoughts. =========================================================== The following questions are short essay questions, requiring responses of approximatelyRead MoreEssay about business model 1842 Words   |  4 Pagesorganization creates, delivers, and captures value.† (14) In simple terms, a business model is an outline or a blueprint an organization uses to constract effective processes, structure, and systems. While business models can be complex and unique, a basic understanding and definition of a business model is important for success. To simplify the complexities of defining a business model, one can view customer segments, value propositions, channesl, customer relationships, revenue streams, key resourcesRead MoreSample Survey On Value Of Banking1375 Words   |  6 Pagestitled Value in Banking. The results analysis includes answers from all respondents who took the survey in the 13 day period from Wednesday, December 30, 2015 to Monday, January 11, 2015 inclusive. Report Contents This report is divided into four sections: 1. Introduction: contains an overview of the report structure (this section). 2. Results Analysis: contains a summary and statistical analysis of the results to each question in the survey. 3. Questionnaire: lists all questions in theRead MoreEssay on Marketing Process940 Words   |  4 Pagesresearch in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market. Companies build their marketing strategy in multiple steps and use the Four P’s or marketing mix (Wickipedia, pg 1): Product, Price, Place and Promotion. The â€Å"Product† steps has marketers as the questions of; who is your product intendedRead MoreEssay MKT 475W5Q41243 Words   |  5 Pagesof 30 multiple choice questions. The first 15 questions  cover the material in  Chapter 6. The second 15 questions cover the material in Chapter 7. Be sure you are in the correct Chapter  when you take the quiz. Question 1 3 out of 3 points _____ occurs when customers have only vague ideas about the company and its products and do not perceive anything distinctive about them. Answer Selected Answer:   Ã‚   Underpositioning Correct Answer:   Ã‚   Underpositioning Question 2 3 out of 3 points Read MoreEssay 5 Questions To Ask To Know YouRe Investment Ready1365 Words   |  6 Pages5 Questions to Ask to Know You’re Investment Ready In the lifecycle of a startup, nothing is as important as fundraising. You will need investment to turn your business idea into reality. But just because your startup needs money, doesn’t mean it’s ready to attract investment. Indeed, plenty of startups fail to raise funds. So, how do you determine your startup’s investment readiness and what does it mean? Here’s a look at this all-important subject. â€Å"Is the market big enough?† Investors areRead More6 assets Essay example851 Words   |  4 Pagesï » ¿Discussion Questions for Starbucks Case The discussion questions below will be the focus of the in-class case discussion. Try to answer them with as much detail as you can. Write down your answers and bring them to the class for discussion. Starbucks operates in the retail coffee market. In the home, it has 4% share specialty coffee. In the food service channel, it has 5% share. In the grocery stores, it has 7.3% in the ground coffee and 21.7% in the whole beans category. 1. What is Starbucks’Read MoreCase Study Essay1478 Words   |  6 Pageslack of diversification and primary focus on building and selling computer systems with an emphasis on mainframes. As new corporations began to flood the market with cheaper versions of IBM’s computers, the Board of Trustees recognized the need to alter their strategic plan to ensure IBM would remain in the forefront of the computer industry (Allen, Attner, amp; Plunkett, 2013, p. 124-125). Gerstner knew the value of service and returning customers, and with these ideals he created a new branchRead MoreHow to Lose an Account1322 Words   |  6 Pagesdetermining the customer’s satisfaction that led to the loss of the customer? Was the problem simply a lack of satisfaction with the product? Using concepts from the chapter, describe how the customer’s value equation was influenced by the experiences both before the call and during the call. Companies in all industries and of all sizes understand that customers are perhaps their most valuable assets. Improving the overall customer experience is vital for continued success and survival, and always

Research Proposal On Stereotype Threat - 2288 Words

1 KirtmanNPSY7103-8 NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Student: Nisaa Kirtman PSY7103 ACKERMAN RESEARCH METHODS 8 (Quantitative Research Proposal) Faculty Use Only Quantitative research proposal on stereotype threat: Evaluation of online supportive website Problem Statement Stereotype threat, or the fear of being judged through the lens of a negative stereotype, has been shown to hurt one’s performance (Spencer, Steele, Quinn, 1999; Steele, Spencer Aronson, 2002). It is clear, from years of research, that individuals who are threatened about a negative stereotype concerning their ability do not perform to their potential when stereotypes are†¦show more content†¦This finding suggests that humor can be used to cope with threat, and students may view threat as a challenge to simply overcome other that simply a threat. Stereotype threat has also been shown to cause self-handicapping, or internal factors that impair performance (Stone, 2012) as well as claimed self-handicapping, or external factors that impair performance (Keller, 2002), both of which could be used intra-personally or interpersonally. The previous studies show that coping mechanisms for stereotype threat are vast, and those susceptible to threat should ha ve access to resources on ways to deal with some of underperformance effects of threat especially in academic settings. Purpose The purpose of this research is to evaluate the effectiveness of the Reducing Stereotype Threat website, www.reducingstereotypethreat.org, which offers resources, coping mechanisms and referrals for dealing with feelings of threat and its aftermath. Specifically, the purpose of the current study is to: 1. Obtain general site feedback from students impacted by threat; 2. Obtain feedback on specific resources from the site, focusing on design, usability, and impact of those resources. This website serves as, not just information and literature on the topic, but an online resource portal for students and educators who are faced with this phenomenon directly (as students orShow MoreRelatedCase 3.1 Hy Dairies1695 Words   |  7 PagesSyd Gilman, the vice marketing president at Hy Dairies perceived Rochelle Beauport as a potential marketing staff responsible to improve the sagging sales of Hy’s gourmet ice cream brand, thus decided to reward her with a new post of a marketing research coordinator that was taken by him as a valuable post in marketimg field. Rochelle Beauport, unfortunately had a different perceptions and expectations that leading her into a difficult decision making situation of whether to confront Gilman on perceivedRead MoreAnalysis Of Donald Trump s Presidential Legacy Essay1739 Words   |  7 Pages(Taylor, 2015). 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Authors such as Jonathan Swift not only acted as literary geniuses but as a way for modern day historians to see the effects of colonization and the hardshipsRead More Racial and Cultural Test Bias, Stereotype Threat and Their Implications3799 Words   |  16 PagesRacial and Cultural Test Bias, Stereotype Threat and Their Implications A substantial amount of educational and psychological research has consistently demonstrated that African American students underperform academically relative to White students. For example, they tend to receive lower grades in school (e.g., Demo Parker, 1987; Simmons, Brown, Bush, Blyth, 1978), score lower on standardized tests of intellectual ability (e.g., Bachman, 1970; Herring, 1989; Reyes Stanic, 1988; SimmonsRead MoreSingle-Sex Education : Is One Gender Enough?1304 Words   |  6 Pagesfor their commitment. Schools dedicated to a specific gender also allow educators to choose a method of teaching that would most benefit their set of students. Each group of individuals mentioned has much to gain from this unique learning style. Proposal: Considering this, I propose that public school systems give students a choice between single-sex and coeducation in order to further expand their minds and allow them to grow in their chosen environment. A room full of girls is not discriminationRead MoreWhite Collar Crimes And Street Crimes1083 Words   |  5 Pagesand often admired by many (Piquero, 2014). These views often allow white collar crimes to â€Å"slip through the cracks† and carry lesser charges or punishment. Are white collar crimes viewed differently than street crimes? If so, then why? This research proposal will begin with a brief overview of the differences between white-collar crimes and street crimes, then examine societal views on both crimes, and specific patterns of white-collar crimes. 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Importantly, out of all Muslim in the U.S., 53% believe that life, as a Muslim American, has become increasingly difficult following the terrorist attacks that occurred on 9/11 (Pew Research Center 35). The terrorist attacks of 9/11 elicited intense emotions from the U.S. population, namely despair, grief, and outrage. Provided that such

Role of Business Strategy in Business-Free-Samples-Myassignmenthelp

Question: What does Business Strategy mean, and what is the role of Business Strategy in Business Management today? Answer: Business Strategy Every business starts with an objective or a goal to achieve. In simple language, business strategy helps achieve the organisational objective. It is documented plan which describes that what and how to achieve. Once the business strategy is formed they are required to be revived after every interval for time both internally and externally. Role of business strategy: Business strategy acts a guide map to review the business externally and internally, how well the organization is making profits, competition analysis and other important factors. It helps in forecasting the future and deal with uncertainties. There may be changes in the economic, political and technological and social factors. It develops tactics to deal with future needs. It provides the mission and vision to the organization so that everyone moves towards the similar goals. It provides clear directions and goals. It defiantly provides a competitive advantage to the organization. Basis business strategies organizations expand. With rigorous research and marketing strategies business expands itself in to the new markets and customer segments. For example: A computer repair organization makes a business strategy to be the Internet service provider also in next 5 yrs. It helps leverage the strengths of the company and identify and fill the gaps of weaknesses. In the new modern age, along with technologies there are changes in the old business ideologies. Shareholder capitalism and stakeholder capitalism is one amongst them. Shareholders are the people who are the owners of the organization through stocks whereas stakeholder can be suppliers, employees, creditors, competitors. Shareholder theory is an old way, where the purpose of the business is to earn the profit for the shareholders only. Now-a days organization are more towards corporate social responsibilities that improves the reputation and name of the organization. The reason behind such a shift is that it helps organization achieve the sustainable growth with its responsibilities for all the stakeholders of the company. Those who contribute for the organizational goals are called Stakeholders. Hence it is important to create their worth and grow together for the future strategies. The new generation capitalizes more on needs of company and values, the old capitalism and business i s not liked. This new type of capitalism looks at the more holistic approach , not only increasing the profits but also successful on the areas like sympathy, friendship, kindness and love. This is the new demand of Millennial. There is a difference between the strategic issues and operational issues. Strategic issues are long term in nature. They are directly linked with the goals of the company and needs the intervention of higher management or leader in the resolution whereas the operational issues are day to day problems that arise while doing the job. It does not always involve top management intervention. Managers play an important role in timely taking the corrective action on the issue. Be it operational or strategic the right stakeholder is to be informed. Strategy plays an important role in coping with the uncertainties of the business in the way that it provides a vision for identifying the future uncertainties in advance by studying the external and internal factors and it provides backup plan. It helps by identifying the level of uncertainty and by tailoring the strategy according to uncertainty. Deliberate Strategy is the age old formula where the strategy is built in advance with planned design and architecture. Like Trend analysis, Swot etc., this is generally done by the Top Management. Emergent strategy is the one which is not planned, it change in the environment happens and the organization deals with it with strategic conditions and business needs. As per my understanding, both the strategies are required by any organization. For any large scale project where there is heavy investment required deliberate strategy that allows design and architecture. Customer prefrences, competitors, technology changes can be addressed with emergent strategy where the changes are at small frequency. In my words, Business strategies are the principles that outline the procedure to achieve the objective. Business strategy provides the picture to the organization about their performance, growth and capabilities. Strategies are future oriented .Business strategy is the part of management function. For example: Achieving customer satisfaction can be one business strategy where the organization will make the plan to achieve the customer satisfaction and long term customer relationship. References Henderson, Bruce (1970).Perspectives on Experience. Boston Consulting Group. Porter, Michael E. (1985).Competitive Advantage. Free Press. Hamel, G. Prahalad (1990), C.K. The Core Competence of the Corporation,Harvard Business Henry Mintberg. (1994) The Fall and Rise of Strategic Planning -Harvard Business Review BCG-Phillip Evans-Rethinking Strategy for an Age of Digital Disruption-March 2014 Zhexembayeva, N. (2014).Overfished Ocean Strategy: Powering Up Innovation for a Resource-Depleted World. San Francisco, CA: Berret-Koehler Publishers.

Our Own Harvey Heroes - The Writers For Hire

OUR OWN HARVEY HEROES It started out as a bit of a joke, says Brittany Cooper. Not long after Hurricane Harvey filled Houston’s streets with water, Brittany and her husband, Cody Cooper, started checking in with her friends and family, making sure everyone was OK. When Brittany learned that one of her friends was stranded amid the rising water, she joked about jumping in her boat and coming to the rescue. As soon as she said it, though, Brittany realized that her joke could seriously help people in need. A few hours later, she and Cody were guiding their little boat through the streets of Houston, on the lookout for anyone stranded by the hurricane. Brittany, communications manager at The Writers for Hire (TWFH), was just one of the hundreds of Texans who compromised their own safety and well-being to join the rescue efforts. Brittany’s family hails from Cat Spring, Texas, where she and her husband live on a farm with their four children. The farm sits on 11 acres of flood-resistant wetlands. On Sunday, Aug. 27, The Washington Post reported that the torrential rainfall dropped on Houston as a result of Hurricane Harvey was â€Å"the worst it had ever seen.† A record 30-50 inches of rainfall fell in and around Houstonthe highest volume of rain ever recorded in the continental U.S. — and residents were warned to stay inside to protect themselves from impending floodwaters. Cody Cooper, pushing his aluminum boat through the flood waters. Although the rain began to ease off towards the end of the weekend, the worst was yet to come. In the following days, two dams and a levee overflowed, causing additional flooding to the storm-battered area and displacing hundreds of thousands of residents. Using Facebook and an app called Zello, the Coopers got the word out to people in the city of Katy and Houston’s Memorial area, two of the areas that were affected by the storm. They spent two full days in their boat, rescuing people in need. The water was cold and difficult to navigate, both logistically and physically, especially in areas with fast-moving currents. Brittany says she has no idea how many people she and Cody rescued — they weren’t counting, they were just â€Å"doing what needed to be done.† They crossed paths with many others doing exactly the same thing, some of whom had purchased canoes for this purpose. Brittany says one of the most difficult parts of the rescue effort was that after finding people, they didn’t always know where to direct them. If they couldn’t bring them directly to a shelter, they would get them to dry land and ensure that they were assisted by law officials. It was hard to let them go, especially knowing that they may have lost everything. Rescue efforts were especially tricky and slow going at times because certain areas were entirely closed off to protect the public. Brittany says that law enforcement and rescue workers were thankful and re-routed people in boats rather than telling them to turn back to safety — they needed every bit of help they could get. By the second day, the Coopers worked out a more streamlined procedure and plan. Cody and his friends went door-to-door offering help and pushing the boats to dry land. Brittany was in charge of giving people and pets a warm welcome. â€Å"We laughed, cried and I even got to cuddle fur babies,† Brittany says. â€Å"Seriously, these families were so sweet!† And even after two exhausting days on the ground, the Coopers continued to help flood victims in other ways. One of the problems with this type of catastrophic emergency is that shelters and other evacuation centers end up with plenty of donations — but they don’t always know what kinds of donations are needed the most. Brittany asked families for lists of high-priority items and then, with the help of friends and family, acquired everything on the lists. One of Brittany’s friends even donated a car to a family. Not only did Brittany coordinate essentials for five or six families, another TWFH staff member, Jen Rizzo of Colorado, gathered donations and drove all the way to Texas with essentials in tow. Wintress Odom, founder of TWFH also raised $12,000 and counting via a You Caring page. Wintress, who lives in Katy, also stepped in to look after the Coopers’ children when Brittany and Cody were out on the boat. Brittany jokes that Wintress â€Å"was the real MVP because dealing with four kids is harder than what we did.† Brittany insists that she doesn’t feel that her family did anything extraordinary. They witnessed many, many other people out there helping people in various ways and were touched by the way the community came together. While the initial floodwaters have now cleared, the damage remains extensive, and thousands of residents have been left permanently homeless. Some estimates of the cost of Harvey’s destruction are as high $190 billion dollars, and it will take years to rebuild.